“Rains is a contemporary rainwear lifestyle brand creating waterproof designs for the global citizen. Influenced by its Scandinavian heritage, Rains practices an uncompromising approach to simplicity that is as equally rooted in functionality as it is in relevance. Rains is of the opinion that proper rainwear need not come at the cost of considered design. Rather, Rains apparel, bags, and accessories are designed to withstand the stormiest of weather, all while speaking to the current tendencies of today”

Established in 2012, Rains mission was to rethink quality rainwear and they started by reinterpreting the traditional rubber raincoat. Each subsequent collection has reflected these first principles - “providing a mix between revitalized designs from rainwear archives and original rainwear solutions found exclusively at Rains”.

Challenging the traditional view of rainwear their beautiful pieces are designed to mix function and fashion. They produce modern, comfortable, quality waterproof products with up to the minute design aesthetics. Headquartered in Denmark, a Scandinavian theme of “simplicity” is also reflected in their ranges. Integral to their designs is a lightweight yet strong polyester fabric backed with a flexible polyurethane coating. The fabric is bonded together through ultrasonic welding, ensuring quality, waterproof products. Additionally, all fittings, zippers and trimmings are designed and produced in materials to perform outstandingly in wet conditions.

February 27, 2022 — Notre A Life Less Ordinary Admin